Marketing is key to finding tenants for our rental properties. Here are a few of our best strategies

Our marketing efforts are ultimately what generate tenant leads, showings, and signed leases for our property owners. We’re going over a few of our top sources today and how our marketing process works.

The key to understanding online marketing with rental properties is to know about syndication. This is the dirty little secret in real estate and it’s how your home’s rental data gets on various different websites.

We subscribe to a service called listing syndication, which allows us to enter your property’s data one time and get it sent out to all of the different websites like move.com, rentals.com, and Zillow.com. Anytime the price is updated or the pet policy changes or anything like that, we press one button and the listing is updated on dozens of national and regional websites. A lot of these sites send that data out further to other sites. This is our No. 1 source by far.

Our next most-popular source for rental leads is our own website, smartpadmanagement.com. We get a ton of traffic from local, prospective tenants and from our database of prior renters who have sent us inquiries, rented a home with us before, or viewed a property on our website.

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We rarely use Craigslist.

 

As far as Craiglist goes, we rarely use this. There are just too many scammers on there and the quality of tenant we tend to find here usually isn’t the most qualified tenant. We’ve had too many agreements fall through to really trust it as much as we do with our other sources.

Finally, we do put up “For Rent” signs around town, which work well in certain areas and not as well in others.

Those are just a couple of our primary methods for marketing homes for rent. As you can see from the video above, our process generates quite a bit of activity, which it is designed to do.

If you have any questions for us in the meantime, don’t hesitate to give us a call or send us an email. We look forward to hearing from you soon.

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